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  • Writer's pictureDerek Clarkin

RF Moeller Jewelers - Gorgeous!

RF Moeller Jewelers store remodel in St. Paul, Minnesota is nearly complete. The oversized Rolex sales area is a work of art!


The Prime General Contractors Team has constructed several RF Moeller projects. This opportunity was an ambitious interior remodel of the store featuring a warm, sophisticated finishings palette.

The store received all new finishes including new casework, flooring, higher ceilings, and lighting throughout. The exterior façade of the building was updated with new EIFS shapes, windows, and tile exterior.


Exterior Insulation Finishing System (EIFS), also known as EWI (Exterior Wall Insulation Systems) or External Thermal Insulation Composite Systems (ETICS) is a type of cladding system that provides exterior walls with an insulated finished surface and waterproofing in an integrated composite material system.


We have been impressed with the finishings and attention to detail! The team did exceptionally well assisting us with maintaining a retail presence during construction.

Project Specs:

  • Retail Remodel: Jeweler

  • Architect: IA Interior Architects

  • Size: 3,200 SF

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