Celebrating 75 Years of Excellence: R.F. Moeller Jewelers Edina Showroom Renovation & Expansion

Prime General Contractors has started an exciting project to renovate and expand the R.F. Moeller Jewelers showroom in Edina, Minnesota. This milestone marks 75 years of a family-owned business that has become a beloved part of the Twin Cities community. The renovation will transform the showroom into a modern, inviting space that highlights their fine jewelry and luxury watch collections.

Expanding the Showroom Space

The renovation includes a 2,300 square foot expansion into the adjacent space formerly occupied by The Edina Grill. This addition will allow R.F. Moeller to create an oversized watch sales area, giving customers more room to explore their extensive collection. The expansion is designed to blend seamlessly with the existing showroom, maintaining a warm and sophisticated atmosphere.

The project involves:

• New and refinished casework for display areas

• Upgraded flooring throughout the showroom

• Higher ceilings to enhance the sense of space

• Improved lighting to showcase jewelry and watches beautifully

  
  

These updates will create a welcoming environment that encourages conversation and discovery.

Craftsmanship & Design Details

Prime General Contractors, a trusted general contractor in the Twin Cities Minnesota area, is leading the commercial construction with a focus on quality and attention to detail. The team is committed to delivering a seamless experience from start to finish, ensuring the Moeller family’s vision comes to life with precision.

The exterior façade will also receive a fresh update, including new entrance signage and stonework that reflects the store’s elegance and heritage. These improvements will enhance curb appeal and invite more visitors to experience the showroom.

Timeline & Community Impact

The renovation and expansion are on schedule for completion and grand opening in August 2026. This project not only celebrates R.F. Moeller’s 75 years of excellence but also strengthens their presence in the Twin Cities Minnesota retail scene.

Retail business owners can appreciate how thoughtful commercial construction projects like this one support long-term success. By investing in their physical space, R.F. Moeller is creating a memorable shopping experience that will attract new customers and retain loyal ones.

Bringing a Vision to Life

This renovation is more than just a facelift. It is a carefully planned transformation that honors a family legacy while preparing for future growth. The new showroom will be a place where customers feel inspired and valued, surrounded by beautiful craftsmanship and luxury products.